Choosing a baby name is hard. You’re going to be using it, a lot.
So, when to name it?
Many say they need to wait until birth, meet the little beauty and see what suits…
Most traditions around the world delay until it’s arrived… the Chinese wouldn’t dare name a child before he is born. Instead they will give him a fake or “milk” name—something very undesirable, such as “mud face”, that is meant to disgust evil spirits and trick them to stay away from the child.
We’re not naming this baby until it’s born. And everyone in the delivery room is going to have a say.
A first? It may well be.
We’ll live brand the event at the event. We have some brilliant design- and word experts, who are going to educate us all on the process. There’s so much more to a great name than making sure the url is available.
A-Side Studio is responsible for many killer designs, which I know are integral to the success of those businesses. They will be developing the brand design concept during the day, in their pop-up studio.
Stranger Collective are word wizards.
These two together are going to make magic… plus, with input from the diverse group of people we’re expecting – no one knows what we’ll end up with at the end of the day, other than true insight into the creative development of a brand.
It’s scary and exciting… my baby is going to be named, the way I like it or not.